Data protection

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data refers to all data with which you can be personally identified.

1.2 The controller for data processing on this website, in the sense of the General Data Protection Regulation (GDPR), is Kaufmann Sortimentsgrosshandel GmbH, Jägerstr. 15a, 30167 Hannover, Germany, Tel.: 0511-725840, E-mail: info@moovi.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. No disclosure or other use of the data takes place. However, we reserve the right to retrospectively check the server log files if there are concrete indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

For the hosting of our website and the display of page content, we use a provider that delivers its services either itself or through selected sub-contractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.

If individual cookies we use also process personal data, the processing is carried out either in accordance with Art. 6 para. 1 lit. b GDPR for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the event of given consent, or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting Us

5.1 Brevo

This website uses a live chat system from the following provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

The processing of personal data transmitted via chat occurs either in accordance with Art. 6 para. 1 lit b GDPR, because it is necessary for contract initiation or performance, or in accordance with Art. 6 para. 1 lit. f GDPR, based on our legitimate interest in effectively assisting our website visitors.
Your data thus transmitted will be deleted, subject to any legal retention periods to the contrary, once the matter concerned has been conclusively clarified.

In addition, for the purpose of creating pseudonymized usage profiles, further information can be collected and evaluated with the help of cookies. However, this information does not serve your personal identification and is not merged with other data records. If this information has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by appropriate browser settings. In this case, however, the functionality of our website may be restricted. You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future by notifying us.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

5.2 ausgezeichnet.org

For review reminders, we use the services of the following provider: AUBII GmbH, Alsterufer 34, 20354 Hamburg, Germany

Exclusively on the basis of your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, we transmit your email address and possibly other customer data to the provider so that they can contact you with a review reminder via email.

You can revoke your consent at any time with effect for the future either to us or to the provider.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

5.3 Brevo

For review reminders, we use the services of the following provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

You can revoke your consent at any time with effect for the future either to us or to the provider.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

5.4 Zendesk

To handle customer inquiries, we use the email ticketing system of the following provider: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin’s, Dublin D02 F985, Ireland

If you send contact inquiries via email through our website, these will be stored and organized in the ticketing system to enable chronological processing and improve the service experience. You can always check the current status of your request using the individually assigned ticket number.

For the organization and processing of inquiries, personal data will be collected, transmitted to the provider, stored there, and read out to the extent of its provision, but in any case, your first name, last name, and email address.

The legal basis for the processing of this data is our legitimate interest in the efficient organization of our customer service, the fastest possible response to your request, and the optimization of our service offering in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

5.5 In the course of contacting us (e.g., via contact form or email), personal data will be processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no legal retention obligations prevent this.

6) Comment Function

In the context of the comment function on this website, in addition to your comment, information on the time the comment was created and the commentator name you chose will be stored and published on this website. Furthermore, your IP address will be logged and stored. This storage of the IP address is for security reasons and in the event that the data subject violates the rights of third parties or posts unlawful content through a submitted comment. We require your email address to contact you should a third party object to your published content as unlawful.

The legal bases for the storage of your data are Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to by third parties as unlawful.

7) Data Processing for Opening a Customer Account

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website.

Your customer account can be deleted at any time by sending a message to the controller's address mentioned above. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no legal retention periods prevent this, and we no longer have a legitimate interest in further storage.

8) Use of Customer Data for Direct Marketing

8.1 Brevo

Our email newsletters are sent via this provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

Based on our legitimate interest in effective and user-friendly newsletter marketing, we transmit the data you provided when subscribing to the newsletter in accordance with Art. 6 para. 1 lit. f GDPR to this provider, so that they can handle the newsletter dispatch on our behalf.

Subject to your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also performs a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter's content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data records.
You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

8.2 Advertising by Mail
Based on our legitimate interest in personalized direct marketing, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you within the framework of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by mail.
You can object to the storage and use of your data for this purpose at any time by notifying us.

9) Data Processing for Order Fulfillment

9.1 Insofar as necessary for contract fulfillment for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If, based on a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided when ordering to personally inform you within the scope of our legal information obligations in accordance with Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for the purpose of communications about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s) who assist us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

9.2 Transfer of Personal Data to Shipping Service Providers

– DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We transmit your email address and/or phone number in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing delivery to the provider, provided that you have given your explicit consent for this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only transmit the recipient's name and delivery address to the provider. The transfer only takes place if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.

Consent can be revoked at any time with future effect to the controller mentioned above or to the provider.

9.3 Use of Payment Service Providers

– Amazon Pay

One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

If you select a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data provided during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be transmitted to this provider in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case occurs exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
– Apple Pay

If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing takes place via the "Apple Pay" function of your iOS, watchOS, or macOS device by debiting a payment card stored in "Apple Pay." Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you will need to enter a previously set code and verify using the "Face ID" or "Touch ID" function of your device.

For the purpose of payment processing, your information provided during the order process, along with information about your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for payment execution. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm successful payment.

If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes personal identification. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.

If you use Apple Pay on iPhone or Apple Watch to complete a purchase you made through Safari on Mac, the Mac and the authorizing device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you. You can disable the option to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac."

Further information on data protection at Apple Pay can be found at the following Internet address: https://support.apple.com/de-de/HT203027
– Google Pay

If you choose "Google Pay" as the payment method, provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing will be carried out via the "Google Pay" application on your mobile device, which must be running at least Android 4.4 ("KitKat") and have NFC functionality. This involves charging a payment card stored in Google Pay or a verified payment system (e.g., PayPal). To authorise a payment over €25 via Google Pay, you must first unlock your mobile device using the configured verification method (e.g., facial recognition, password, fingerprint, or pattern).

For the purpose of payment processing, the information you provide during the order process, along with information about your order, will be transferred to Google. Google will then transmit your payment information stored in Google Pay, in the form of a uniquely assigned transaction number, to the originating website to verify the completed payment. This transaction number contains no information about the actual payment data of your payment methods stored in Google Pay; instead, it is created and transmitted as a unique numerical token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction itself is carried out exclusively between the user and the originating website by charging the payment method stored in Google Pay.

If personal data is processed during the described transmissions, such processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Google reserves the right to collect, store, and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR, based on the legitimate interest in proper accounting, verification of transaction data, and the optimisation and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.

The Google Pay terms of use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
– Klarna

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider that requires you to pay in advance (e.g., credit card payment), your payment data provided during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be transmitted to this provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, the transmission of your data takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where the provider pays in advance (e.g., invoice purchase, instalment purchase, or direct debit), you will also be asked to provide certain personal data during the order process (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and, if applicable, data for an alternative payment method).

To safeguard our legitimate interest in determining the creditworthiness of our customers, we forward this data to the provider for a credit check in accordance with Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted in view of payment and/or default risks.

In addition to provider-internal criteria, identity and creditworthiness information from the following credit agencies may be included in the decision-making process for the application review, in accordance with Art. 6 para. 1 lit. f GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
– Paypal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires you to pay in advance, your payment data provided during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be transmitted to this provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, the transmission of your data takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where we pay in advance, you will also be asked to provide certain personal data during the order process (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and, if applicable, data for an alternative payment method).

In such cases, to safeguard our legitimate interest in determining your creditworthiness, we forward this data to the provider for a credit check in accordance with Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted in view of payment and/or default risks.

This website offers one or more online payment methods from the following provider: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland

10) Online Marketing

ADCELL Partner Program Affiliate

We participate in the affiliate program of the following provider: Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, Germany

In this context, we have placed links on our website that lead to offers on the provider's websites or third-party websites ("partner sites").

To measure the success of an affiliate link, evaluate orders generated via such a link, and settle commission payments accordingly, the provider uses cookies and/or similar technologies, which are generally placed on the partner sites and for which we are not responsible under data protection law. The provider regularly processes the IP address and, if applicable, other end device information.

All processing described above, in particular the reading or storing of information on the end device you are using, only takes place if you have given your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your once given consent at any time with effect for the future by using the cookie consent management options on the partner sites.

11) Web Analytics Services

11.1 etracker

The provider of this website uses services from etracker GmbH from Hamburg, Germany (www.etracker.com) for the analysis of usage data. The etracker consent manager module is used for consent management. Script codes of other tools can be integrated via the etracker tag manager module. In combination, the etracker tag manager and consent manager allow for the control of certain cookies and services with appropriate consent. Even if statistical cookies are rejected, usage data is collected in accordance with the legal requirements of the EU General Data Protection Regulation (EU GDPR) and the Telecommunications-Digital Services Data Protection Act (TDDDG). Data processing is based on the legal provisions of Art. 6 para. 1 lit. f (legitimate interest) of the EU GDPR. Our concern in the sense of the EU GDPR (legitimate interest) is the optimisation of our online offering as well as the legally compliant integration and management of further services on our website. If corresponding consent has been given, other technologies are deployed on the basis of Art. 6 para. 1 lit. a of the EU GDPR. Consent can be revoked at any time.

The web analysis data generated with etracker is processed and stored exclusively in Germany by etracker on behalf of the provider of this website and is therefore subject to strict German and European data protection laws and standards. etracker has been independently audited and certified in this regard and has been awarded the data protection seal ePrivacyseal. Since the privacy of our visitors is important to us, data that may allow a connection to an individual person, such as the IP address, login or device identifiers, is anonymised or pseudonymised as early as possible. No other use, merging with other data or disclosure to third parties takes place.

You can object to the data processing described above at any time by clicking on the slider. The objection has no adverse consequences. If no slider is displayed, data collection is already prevented by other blocking measures.

Further information on data protection at etracker can be found here.

11.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which allows for an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are small text blocks stored on your device and collect certain information. The scope of this information also includes your IP address, which Google shortens by the last digits to exclude direct personal identifiability.

The information is transmitted to Google servers and processed there. This may also include transfers to Google LLC, based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website and internet usage. The shortened IP address transmitted by your browser within Google Analytics will not be merged with other Google data. The data collected within Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can thus create statistics that provide information about the age, gender, and interests of site visitors. This is done by analysing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for a period of two months.

Google Signals

As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google can, with your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs

As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

11.3 Google Tag Manager

This website uses "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store or read information on user devices. The service also does not perform independent data analyses. However, when a page is accessed via Google Tag Manager, your IP address is transferred to Google and may be stored there. A transfer to Google LLC. servers in the USA is also possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

12) Retargeting/Remarketing and Conversion Tracking

12.1 Meta Pixel

Within our online offering, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into the user's browser after redirection by a cookie that our linked page itself sets.

This enables Meta to identify the visitors of our online offering as a target audience for the display of ads. Accordingly, we use the service to show the Facebook and/or Instagram ads we place only to users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, which are determined based on the visited websites) that we transmit to Meta (so-called "Custom Audiences").

On the other hand, the "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they take there (so-called "conversion tracking").

The collected data is anonymous to us, so it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, a transfer to Meta Platforms Inc. servers in the USA may also occur.

12.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have agreed with Google that your internet and app browsing history will be linked to your Google account and information from your Google account will be used to personalize ads that you view on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target audiences. In the context of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, the use of retargeting technology during your visit to the site will be omitted.

You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

Details on the processing initiated by Google and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

12.3 Microsoft Advertising

This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

This enables us to specifically address visitors to our websites with personalized, interest-based advertising who have already shown interest in our shop and our products. The display of advertising material is based on a cookie-based analysis of past and current user behavior, although no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that is highly likely to match your product and information interests.

All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, the use of retargeting technology during your visit to the site will be omitted.

You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

12.4 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an Ads advertisement placed by Google. Cookies are small text files that are stored on your end device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the advertisement and has been redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Google Ads customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users. In the context of using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or only to a limited extent if you have deactivated the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

12.5 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the use of Universal Event Tracking, a tag is embedded on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the collected information to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to make the targeting and content of our offers more relevant to interests. The tags do not at any time serve to personally identify users.

All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology during your visit to the site will be omitted.

You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

12.6 TikTok Pixel

This website uses conversion tracking technology from the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings, or HTTP requests).

For this purpose, certain device and browser information, including possibly your IP address, is read out via the tracking technology in order to record and evaluate user actions predefined by us (e.g., completed transactions, leads, search queries on the website, calls to product pages). This enables the creation of statistics on user behavior on our website after redirection from an advertisement, which serves to optimize our offer.

All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

12.7 WooCommerce Order Attribution Tracking

This website uses conversion tracking technology from the following provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA

If you have accessed our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain end-device and browser information, including your IP address if applicable, is read out via the tracking technology in order to record and evaluate user actions predefined by us (e.g. completed transactions, leads, search queries on the website, calls to product pages). This enables the creation of statistics on user behavior on our website after redirection from an advertisement, which serves to optimize our offer.
All processing operations described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

13) Page functionalities

13.1 Youtube

This website uses plugins for displaying and playing videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. In doing so, certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, generate playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not wish for your data to be assigned to your account, you must log out before activating the playback button.

All the aforementioned processing, in particular the setting of cookies for reading out information on the end device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.

13.2 Ausgezeichnet.org Widget

Graphic elements from the following provider are integrated into our website for the display of external customer reviews and/or an externally awarded quality seal: AUBII GmbH, Große Bleichen 21, 20354 Hamburg

When you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load the elements correctly. In doing so, certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed in this context, this is done in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

13.3 Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Google Maps is a web service for displaying interactive (country) maps to visually represent geographical information. By using this service, our location is displayed to you and any travel to us is facilitated.

Already when calling up those sub-pages into which the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also lead to a transfer to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish for your data to be assigned to your profile with Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates these.

The collection, storage and evaluation are carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research and/or tailoring Google websites to meet demand. You have a right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree with the future transmission of your data to Google within the scope of using Google Maps, there is also the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your given consent at any time with effect for the future. To exercise your withdrawal, please follow the option described above for objecting.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

13.4 Google Web Fonts

This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you access a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Data may also be transmitted to: Google LLC, USA

The processing of personal data in the course of establishing a connection with the font provider will only take place if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

13.5 Cloudflare Turnstile

On this website, we use the CAPTCHA service from the following provider: Cloudflare, Inc., 101 Townsend St. San Francisco, CA 94107, USA

The service checks whether an input is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, Cloudflare Turnstile collects the IP address of the end device used, identification data of the browser and operating system type used, and the date and duration of the visit, and transmits this to the provider's servers for evaluation.

The described processing will only be carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

14) Tools and Others

14.1 – DATEV

We use the cloud-based accounting software service from the following provider for our accounting: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany

The provider processes incoming and outgoing invoices and, if applicable, also our company's bank movements, in order to automatically record invoices, match them to transactions, and create financial accounting from this in a semi-automated process.

If personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in efficient organization and documentation of our business processes.

14.2 Cookie-Consent-Tool

This website uses a "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users as an interactive interface when they access a page, on which consent for certain cookies and/or cookie-based applications can be given by checking a box. Through the use of this tool, all cookies/services requiring consent are only loaded if the respective user has given corresponding consent by checking a box. This ensures that such cookies are only set on the user's end device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies, and thus in a legally compliant design of our website.

Another legal basis for the processing is Art. 6 (1) lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

15) Rights of the Data Subject

15.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller regarding the processing of your personal data, with reference to the stated legal basis for the respective exercise conditions:

Right of access in accordance with Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to erasure in accordance with Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to notification in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to withdraw given consents in accordance with Art. 7 (3) GDPR;
Right to lodge a complaint in accordance with Art. 77 GDPR.

15.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

16) Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent in accordance with Art. 6 (1) lit. a GDPR, the data concerned will be stored until you withdraw your consent.

If there are statutory retention periods for data that are processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) lit. b GDPR, these data will be routinely deleted after the retention periods have expired, provided they are no longer required for the fulfillment or initiation of the contract and/or we no longer have a legitimate interest in further storage.

When processing personal data on the basis of Art. 6 (1) lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 (1) lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Status: 02.04.2025, 16:04:10